Grading Scale

Recently a large school district in my area made a major change in their grading system.  Its not the kind of major shift I would like to see, but its a step in the right direction.  I read an article about their change, and in the article they had a picture of the school's old grading scale (below).  I began to look at the "rigorous" grading scale.  A 69.4 is a failing percentage.  What?  How can we call it failure if a kids completes nearly 70% of the material?

A 69.4% is labeled as failure!  This really got me thinking about how and what we grade.  There seems to be this unwritten rule that teachers should grade everything students do.  Why?  Why does every action students take in class need to be documented with a quantifiable score?  I talked to a teacher recently that had 50+ grades in a 9 week period.  There are only 45 school days in 9 weeks!

This whole system, the traditional system of grades, seems to be so punitive.  We seem to use the threat of a low grade to force students to do our work.  Isn'at that all grades really tell you... completion percentage?  Wouldn't you like to know more as parents?  Even if a student does the work, tries hard, but doesn't get it, we still penalize them with a bad grade.  Why?  Don't we learn more from failure than success?  Punishing failure causes a fear of failure, which erodes critical thinking, creativity, and divergent thinking.

I'm curious about other evaluation systems schools are using.  I've heard about standards-based grading, but I don't know much about it.  I've heard of narrative feedback, which I really like.  What is the best system that evaluates in fair way, is manageable by busy teachers, usable to parents, and applicable to higher institutions?  I would love to hear some feedback.